Body
Distribution Lists
Overview
Microsoft distribution lists allow users to create and manage groups of email recipients for communication within an organization. A distribution list could be used to efficiently communicate important announcements and updates to all students enrolled in a particular course, ensuring everyone receives the same information simultaneously. Additionally, faculty members can use distribution lists to collaborate on research projects by sharing resources and coordinating meetings with ease.
Pros
- Send email to multiple recipients without entering individual email addresses
- Manage recipients by adding/removing from the distribution list instead of maintaining list of recipients elsewhere
- Email is sent to the distribution list address and doesn’t display individual email addresses to the recipients
- Can be used for 2-way communication
- Can have group moderators to approve or reject messages
Cons
- Not suitable for sending email to external recipients
- Must be managed and updated over time to ensure correct recipients
- Users cannot add or remove themselves from the list
Use cases
- Internal communication: Microsoft distribution lists are commonly used for internal communication within teams or departments, making it easy to send messages to a group of recipients
- Project updates: Distribution lists can be used to communicate updates on a large project to a team, making it easier to keep everyone informed without having to send individual emails
- Targeted communication: Distribution lists can be created for relevant departments, teams, locations, and business units, allowing for more targeted communication and avoiding overwhelming recipients with irrelevant messages
- Event invitations: Distribution lists can be used to invite a group of people to an event, such as a company meeting or training session
- Newsletters: Distribution lists can be used to send newsletters to a group of subscribers, keeping them informed about company news, updates, and events
- Announcements: Distribution lists can be used to send announcements to a group of people, such as new product releases, company updates, or policy changes
EMMA
Overview
Emma is an email marketing platform that focuses on segmentation, automation, and an easy-to-use email builder. It offers features such as personalized and timely emails, advanced automation, and email list management. EMMA can be utilized for use cases where there are many recipients you would like to have personalized emails sent to or if you would like to track the effectiveness of your email campaign.
Pros
- Offers stylized and customizable emails and email campaigns
- Able to monitor and report on performance of email campaigns
Cons
- For one-way communication
Use cases
- Email marketing campaigns: Emma is primarily used for email marketing campaigns, allowing organizations to create and send mass emails to their subscribers. This can include newsletters, event announcements, and letters or announcements.
- Segmentation and personalization: Emma's focus on segmentation and automation makes it suitable for creating personalized and relevant email campaigns. Users can segment their email lists based on various criteria and send targeted emails to specific groups of subscribers.
- Email list management: Emma allows organizations to manage their email lists efficiently, including importing and exporting contacts, managing subscriber lists, and gaining insights into email open and click rates.
- Strategic communication: Using Emma, organizations can be more strategic in their email communication, ensuring that students or recipients are not inundated with emails. This allows for more targeted and effective communication.
Additional Resources