Custom Web Addresses & Redirects

Tags Websites


Allow users to find content on their websites more easily by using easy-to-remember URL paths or by redirecting users from one page to another when the page moves. This includes Vanity URLs and Redirects.


  • Vanity URLs and Redirects are made by request to University Communications and Marketing.

Who can access

  • This service is available to faculty and staff. This service is not available for course materials, personal use such as a personal portfolio of work, or a personal website. This service is not available to students or student organizations.

How to request access


There are two options available for custom web addresses. Read our guidelines on the usage of Custom Web Addresses.

  • Vanity Web Addresses (Vanity URLs) allow for creating shorter, easy-to-read website addresses for the purpose of simplified marketing and sharing of an online service. These include addresses similar to All vanity web addresses are subject to the Ohio University Branding Guidelines and approval by University Communications and Marketing (UCM).

  • Redirects are a solution for directing web traffic from one URL to a different URL with the same or similar content. Redirects may only be used to send website traffic to other official online resources.

Custom Web Address Guidelines

Terms of Service

  • Policy & regulatory: Names must be appropriate under Ohio University Acceptable Use Policy 91.003 and any other applicable policies, laws, or regulations.

  • Branding: Top-level names must be approved by University Communications & Marketing.

  • Technical: The full specs of the named service or site must be shared in advance with OIT. If the underlying technology or site changes, OIT must be notified before the change happens.

  • Transparent: A name must not mislead the public as to its purpose or authority. 

  • Accurate & legible: Names should be easy to read and must match the target service, audience and scope. Examples: 

    • is too broad to be granted to an individual department.

    • is difficult to read and includes a redundant area name (alumni). A better alternative would be

  • Unique: A name will not be issued for a resource that duplicates an existing, centrally managed, enterprise-wide university service.

  • Periodic renewal: Names must be renewed on a regular basis. Unused names will be reclaimed automatically.

  • Risk/security review for cloud services: To be issued a custom domain name, a cloud service must meet the standards of review and risk calibration for centrally managed, enterprise-wide university services.

  • Internal visibility: By default, domain names will only be presented inside the OHIO network unless external visibility is a specific requirement.

  • only: No new names will be provisioned.

Kinds of names

Custom web addresses can be set up to behave in different ways, depending on your needs. Descriptions of the basic kinds are included below. Don't worry if you aren't sure which kind of name you need. We will figure out which technology is most appropriate when we process your request. 

Top-level URLs

A top-level URL is a web address that specifies the first folder path after and is most commonly used to house a major departmental or service website. For example, is a top level URL that hosts the Undergraduate Admissions website. All pages in this site begin with

Vanity URLs & redirects

A vanity URL is a web address that provides an easy to remember shortcut to deeper content within the OHIO website. Typically, this is used as a marketing tool to make it easier for visitors to reach a web address that might have a long, hard-to-remember URL. Once a visitor reaches the target page, the vanity URL is replaced in the browser by the actual URL. A redirect is a navigational aid typically used to help users find the new location of web content that has recently been moved or had its URL changed. 

DNS names

A DNS name takes the form of or and is typically used for servers, web applications or cloud services that require an OHIO-branded name. DNS names will be reviewed annually.

Additional resources

Service support

Get help

  • University Communications and Marketing provides access, support, and training for Custom Web Addresses on UCM's Website Help Hub.


Ohio University strives to make its digital resources and services accessible to all visitors, including those with disabilities who may also be using assistive technology. If special steps are necessary in order to improve the accessibility of experiences for end-users, those steps must be taken. 
If you experience a barrier that affects your ability to access OHIO websites, videos, online forums, documents, or other information technology, please let us know
For further information about OHIO's digital accessibility resources, see:


The Ohio University Information Security Office strives to educate and empower the University community to appropriately manage risks and protect OHIO’s information and systems. This effort is facilitated through policies, standards, and information security risk management program, as well as other tools and guidance that are provided to the University community. This modern approach creates a safe computing environment in which the University community can teach, learn, and conduct research. 

For additional information about OHIO’s security resources, see:

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Service ID: 114
Tue 2/1/22 12:19 PM
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